What is a Push Notification? And Why It Matters?

If you’ve got a mobile application, then you need to know what push notifications are.

Some of you may know what a push notification is and how it works, but are you effectively using them to your advantage?

Push notifications are a great marketing tool for anyone with a mobile app because they help you stay in contact with your users.

Just make sure you use this strategy carefully.

If you go overboard and use this method too often, it can cause users to mute your push notifications. This is obviously something you’ll want to avoid.

For those of you that aren’t sure what push notifications are and don’t know how to use them, we are here to help.

As an industry expert, I’ll explain everything you need to know about push notifications.

That way you’ll know how to use them to improve your existing mobile application. Let’s dive in.

The difference between push notifications and text messages

Although there are lots of similarities, push notifications are not the same as text messages.

Both of these messages go directly to the user’s phone and look similar on their lock screen, but they’re still very different.

For a push notification to show up on a lock screen properly, you need to have a restricted character limit.

Text messages can be longer because the user can open it up to read the entire message. But if your push notification gets cut off on the lock screen, it’s going to hurt your conversions.

That’s why push notifications with fewer words have higher click-through rates.